Alright, your offer is primed and ready, you’ve set up your email marketing platform (get 50% off Flodesk if you haven’t yet), and now you’re staring at a blank screen thinking, “What on earth do I write in a sales email?” Don’t worry—this is where this blog post comes in! Let’s dive into creating a sales email sequence that connects and converts your audience into your newest customers. Ready to turn that blank screen into a conversion machine? Let’s go!
The Holy Trinity of Sales Emails
Welcome Email:
Imagine this as rolling out the red carpet for your new subscribers. Your welcome email is their VIP pass into your world, so make it warm, fun, and informative. This is your chance to say, “Hey there! We’re so glad you’re here!” Share a little bit about yourself, what they can expect from your emails, and maybe throw in a little gift like a lead magnet to get them excited.
Value Email:
Now that your new subscriber feels like part of your inner circle, it’s time to give them a reason to stick around. Value emails are your opportunity to build a relationship, establish your authority and build trust!
No sales pitch required yet (that will come with time)— for now focus on authentic and helpful content that shows you know your stuff and genuinely want to help. It’s like giving a little gift to your readers that keeps on giving, building trust and keeping them engaged.
Offer Email:
Here comes the exciting part—introducing your offer! This email is where you lay out the magic of what you’re offering and how it’s going to make their lives amazing. Keep it clear and simple, paint the picture on why they need your offer and make sure to guide them on what steps to take next if they are interested.
I suggest a minimum of three core emails, but the perfect number for each business can vary. While three are a solid starting point, think of additional emails as your chance to keep the conversation going and showcase different sides of your offer. You don’t want to bombard your VIPs, but not nurturing enough can make your launch fall flat. So I suggest aiming for about 1-2 emails per week during your pre-launch, launch and post launch periods and keep in touch with weekly or fortnightly value emails at other times. It’s all about finding that sweet spot where you stay engaging but not overwhelming.
Storytelling: The Magic Ingredient
One of the most powerful tools in your email marketing arsenal is storytelling. Stories are what make your emails memorable, relatable, and helps your audience get to know you and feel more connected to your offer.
Tell them about your journey, the wins, the bumps along the road, and why you’re passionate about what you do. We all know people buy from people they trust, so storytelling is your fastest way to build that crucial know, like, and trust factor. When you share your story, it makes your emails feel more like a conversation and less like a sales pitch. It’s about building a bond that goes beyond just the business side of things.
Social Proof: From Testimonials to Transformations
Now, let’s jazz up your social proof game! Instead of tossing in a few generic testimonials, go for the gold with case studies. Share the juicy details of how your clients went from “meh” to “wow!”
Describe their struggles, how your offer came to the rescue, and the impressive results they achieved. Highlighting real client results rather than just a quote, helps build credibility and helps potential clients see that your offer truly works. By taking people on the journey, diving deep into the real life impact and sharing the relatable parts of their story, you break down the barriers of scepticism, showing others that your offer can work for them too. This not only builds trust but also helps your audience envision their own success story with you.
Ready to Spice Up Your Email Game?
Crafting a sales email sequence that truly connects and converts is all about making your emails engaging, personal, and irresistible. If you’re ready to turn those blank screens into sales machines, let’s chat!
Book a call with me, and together we’ll create an email strategy that’s as fun and effective as it is impactful. Ready to take your email marketing to the next level? I’m here to help you make it happen!
Did you find this post useful? Save it for later on Pinterest!
