Lead magnets are an essential part of any successful launch strategy. They not only help you attract and engage potential clients but also lay the foundation for building long-lasting relationships. However, figuring out what to create as a lead magnet can be a challenge. That’s why we’re breaking down my top 6 lead magnet formats that will grow your email list, along with their pros and cons, and who each format is best suited for. Let’s dive in!
Webinars
Webinars are live or recorded online events that allow you to present valuable content and interact with your audience in real-time. They’re an excellent way to showcase your expertise and establish authority. Webinars are interactive and engaging, and can help you reach a large audience, and demonstrating expertise. However, they require preparation and technical setup and can be time-consuming. Webinars are suitable for professionals who enjoy public speaking and have something they can teach. Live Webinars are great for live launches or short burst promo periods as you can present it to a large group and then open the cart during the webinar which will give turbo charge your cashflow, rather than an evergreen launch that has a more steady cash injection.
Examples:
- Social Media Marketing Coach: How to Tell Better Stories on Socials: Host a webinar where you spill the secrets of crafting captivating social media stories. It’s a great way to showcase your expertise and lure in those who’ll want more from your full-service offerings.
- Financial Planner: Master Your Money: Investing: Run a webinar that dives into investment strategies. This is a brilliant way to showcase your financial wisdom and attract clients who are ready to get serious about their finances.
- Digital Marketing Agency: How to Set Up Facebook Ads: Offer a webinar on setting up captivating Facebook ads. This demonstrates your ad management prowess and draws in clients eager to level up their ad game.
PDF Guides (eBooks)
PDF guides or eBooks are comprehensive online documents that provide detailed information on a specific topic. They are easy to distribute, can be set up as an evergreen lead magnet and can be downloaded and read at the reader’s convenience. On the downside, pdf guides require good design skills and often times end up being downloaded, but never read or implemented. This format is best for evergreen launches and is better for those business owners who who prefer creating written content.
Examples:
- Real Estate Agent: The Ultimate Home Buyer’s Guide: Create a detailed guide for first-time home buyers. Packed with tips and tricks, it positions you as the go-to real estate guru when they’re ready to make a move.
- Graphic Designer: Colour Combo eBook: Craft an eBook on choosing perfect colour combinations for design projects. This showcases your design knowledge and helps potential clients see the value in hiring you for their branding needs.
- Photographer: Start Your Photography Business: Offer a guide to kickstarting a photography business. This helps aspiring photographers get started and shows them what an awesome resource you can be for their journey.
Checklists
Checklists are simple, actionable lists that guide the reader through a process or task. They are quick to consume and provide immediate value. Checklists are quick to create, easy to use, and provide instant value. However, they offer a limited depth of information and may require additional resources to be fully effective. Checklists are suitable for professionals who want to provide quick wins and actionable insights to their audience.
Examples:
- Podcast Manager: Start Your Own Podcast Checklist: Create a step-by-step checklist for launching a podcast. This is a fantastic way to attract clients who need help setting up their own podcast, making them more likely to turn to you for ongoing management.
- Course Creator: Course Creation Checklist: Provide a checklist for creating an online course. This helps business owners get organised and highlights how you can support them through the whole process.
- Social Media Manager: Social Media Audit: Offer a checklist for auditing social media profiles. This helps potential clients see what’s missing and positions you as the expert who can fix it all.
Templates
Templates are pre-designed tools that help users complete tasks more efficiently. They can include documents, spreadsheets, or design files that save time and effort. Pros include saving time for the user, demonstrating expertise, and encouraging creativity. The cons are that they require initial setup and design and may not appeal to all audiences. Templates are suitable for professionals in creative or technical fields who can offer ready-made solutions to common challenges.
Examples:
- Graphic Designer: Social Media Template: Share ready-made templates for social media posts. This not only saves your audience time but also shows them the kind of high-quality work they can expect from you.
- Financial Planner: Budget Template: Provide a template to help clients manage their budgets. It’s a practical tool that demonstrates your expertise and encourages them to seek your financial planning services.
- Photographer: Editing Presets: Offer a set of editing presets to make photo editing a breeze. This showcases your photography skills and entices clients to hire you for their complete photography needs.
Quizzes
Quizzes are interactive tools that engage users and provide personalised results based on their responses. They are fun and engaging, often leading to high conversion rates. Pros include being highly engaging, providing personalised results, and encouraging viral sharing. However, they require careful planning and logic and may not be relevant or suitable for all topics. Quizzes are ideal for brands and professionals who want to engage their audience in a fun and interactive way while gathering valuable insights.
Examples:
- Real Estate Agent: Are You Ready to Buy Your Dream Home?: Create a fun quiz to assess home-buying readiness. It engages potential clients and leads them to see how your expertise can help them find their dream home.
- Beauty Therapist: What’s Your Skin Type?: Develop a quiz to determine skin types and recommend personalised skincare. This not only shows off your knowledge but also encourages clients to book treatments with you.
- Business Coach: What Is Your Creator Archetype?: Offer a quiz to identify the best content creation strategies based on your personality traits and business offers. This engages potential clients and highlights how your coaching can take their skills to the next level.
Email Challenges
Email challenges are time-bound programs delivered via email that guide participants through a series of tasks. They provide structured engagement and encourage participation. The pros are creating ongoing engagement, encouraging action and results, and building community and accountability. The cons include requiring ongoing management and being time-intensive to set up. Email challenges are suitable for educators, coaches, and trainers who want to create a series of actionable steps that lead to transformation.
Examples:
- Photographer: 10-Day Photography Challenge: Run a challenge with daily photography tasks. It’s a fun way to engage your audience and showcase your photography skills, making them more likely to hire you for comprehensive services.
- Web Designer: Build Your Own Website in 5 Days: Offer a challenge guiding participants through creating their websites. This not only showcases your expertise but also positions you as the go-to resource for web design needs.
- Course Creator: Create Your First Course in 1 month: Provide one email each week over the span of a month to help participants launch their first online course. This is a fantastic way to demonstrate your skills and encourage participants to seek your help with more advanced course creation.
Now that you’re familiar with my top 6 lead magnet formats that will grow your email list, it’s time to choose the one that best fits your audience and launch strategy. Creating a lead magnet can be a game-changer in your marketing efforts, and I’m here to support you every step of the way. If you’re ready to take the stress out of creating a lead magnet and want professional guidance, my done-for-you launch strategy and lead generation services can help. Book a call now, and let’s ensure your lead magnet becomes a powerful tool that captivates your ideal clients and boosts your business!
Did you find this post useful? Save it for later on Pinterest!
Leave a Reply