We’ve all been there: life gets busy, priorities shift, and before you know it, your email list has been left in the dust. Whether it’s been a few weeks or a few months since you ghosted your email list, reconnecting with your subscribers can seem daunting. But don’t worry—reviving your email list is entirely possible and in this blog post we’ll show you how to to breathe new life into your email campaigns and rekindle your relationship with your subscribers.
1. Segment and Clean Your List
First things first: let’s tidy up that email list! Start by cleaning out inactive or invalid addresses. You want to ensure you’re reaching out to subscribers who are still interested. Segmentation is your best friend here—organise your list by interest or engagement levels so you can tailor your approach. This helps you focus your emails where it counts and avoid wasting time on contacts who won’t engage.
2. Acknowledge the Silence
Time to get real with your subscribers! Send an email acknowledging the gap in communication. Be honest about the absence and share a little peek into what’s been going on behind the scenes. Your transparency will build trust and show your audience that you genuinely care about reconnecting.
Here’s an Example:
“Hey [subscribers name]! We know it’s been a minute since we last hit your inbox. Life threw us a few curveballs, but we’re thrilled to be back and better than ever! Here’s what we’ve been up to and why we’re so excited to reconnect.”
3. Offer a Freebie or New Content
Spice things up with something exciting! Offering a valuable freebie or sharing new, engaging content is a fantastic way to re-capture your audience’s attention. Think of it as a little gift to show how much you appreciate them sticking around. Whether it’s a fresh guide, an exclusive discount, or a new piece of content, make sure it’s something that will make them go, “Wow, I’m glad I stayed!”
4. Craft a Re-Engagement Campaign and Email Plan
Now, let’s get strategic! Develop a re-engagement campaign so that you can stay consistent with your emails. Reflect on why you ghosted in the first place—were you overwhelmed with all your marketing efforts, or did something else get in the way? Then, create a plan to send regular updates, even if it’s just once a month. Remember, even one email a month consistently is better than a surge of emails followed by silence.
Let’s Re-Engage Your Email List Together
Re-engaging your email list doesn’t have to be a daunting task. By cleaning your list, acknowledging the silence, offering something valuable, and crafting a solid re-engagement campaign, you can revive your email list and use it to sell your services again.
If you’re looking for an easy way to kickstart your email marketing efforts, download my FREE email templates. These 12 templates are based on both mine and my clients top-performing emails and are designed to help you engage your audience without the stress of crafting the perfect email from scratch.
For even more support, check out my done-for-you email management services, where I can help you set up and manage your email marketing and sales funnels so you can use your email list to sell your services all year round.
Did you find this post useful? Save it for later on Pinterest!
Leave a Reply